Although jeans are a universal wardrobe staple, finding a pair that complements all body types is an incredibly arduous task. NYDJ challenges the lack of available, well- fitting options in the denim industry with their newest campaign, “Fit To Be”. IconicFocus’s Lana Ogilvie joins the brand in emphasizing the importance of inclusive sizing options in the industry, while arguing that all women can be confident with a great fitting pair of jeans. Appearing next to taglines such as “Fit To Be Fabulous”, Lana exudes effortless beauty and radiates confidence alongside supermodels Christie Brinkley, Ashley Graham and Bridget Moynahan in the shots taken by famed photographer TESH. The photographs are accompanied by several video components in which Lana eloquently explains the effect a perfect fitting pair of jeans can have on a women’s confidence.
Model: Lana Ogilvie
Stylist: Inge Fonteyne